Customers
Scroll down to explore
Our focus is on the customer
The needs and expectations of customers are at the centre of our organisation and are always at the heart of what we do. We are committed to putting our customers first, and those who choose us are our trusted partners who value our choices and our way of doing business. We provide expertise, dedication and skills at all times, offering instore and digital sales, as well as after-sales and marketing support services. Every service we offer is designed with and for our customers.
Discover the advantages of being a Safilo customer.
The customer for Safilo
Our main customers are independent opticians, global partners that distribute our proprietary and licensed brand eyewear products in their regions, and global travel retail customers, with whom we undertake long-term partnerships based on trust, respect and transparency. We are committed to providing excellent support and service to our customers on a consistent basis to contribute to their (and our own) success.
Our Smile Program
Every single point of sale is supported by a team of professionals. Discover all other benefits.
Buying days
We preview our latest collections to customers through a dynamic and engaging digital sales session for each brand. Join us!