Since 1934 a vision combining tradition and innovation to offer the eyes absolute security and elegance. a journey of commitment, passion and continuous research, between the artisan expertise of the past and the progress of modern technology.

As its 80th anniversary approaches, Safilo rediscovers its original inspirations, instilling made in italy’s signature taste and reliability to a functional line of eyeglasses which perfectly fulfills today’s desire for class and distinction. one-of-a-kind objects that guarantee an authentic experience in high definition.

A UNIQUE COLLECTION, INTERPRETED FOR BOTH MEN AND WOMEN Today, Safilo is mainly concentrating on rationalizing and exalting its product designs. With a highly recognizable and strong identity, the new collection sports essential and refined shapes, all featuring the Elasta hinge, a symbol of technical performance and resistance. This concept blends aesthetics and function, in line with the character and personality of a cultured, stylish, elegant, yet sober client, who carefully evaluates his eyeglasses by directing his choice towards a specific and consistent range reflecting both style and comfort.

At Safilo, creating means aligning design to contemporary taste and updating the collections in accordance with a philosophy based on solidity and protection, thereby guaranteeing a long-lasting product. TIMELESS is the adjective which best describes the brand’s attitude and soul, suggesting a new aesthetic characterized by an absence of logos or iconic signs on the outside, clean lines and classy, discreet details that identify Safilo’s vision. Paramount attention is placed on revisiting thicknesses and dimensions in a subtler way, marked only on the inside with low-key, bas-relief stampings that highlight the unparalleled value of the product.