Company Profile Safilo Group S.p.A.
Safilo at a glance
Who is Safilo?
Safilo Group S.p.A. is the company heading Safilo Group, world leader in the high-end and luxury eyewear sector.
Founded on 1934, Safilo Group's consolidated revenue in 2012 was €1,175.3 million.
The Group manages a unique portfolio of its own and licensed brands, selected according to criteria of competitive positioning and international prestige, with careful customer segmentation.
Safilo Group’s leading house brands are Safilo, Carrera, Polaroid, Smith Optics and Oxydo.
Safilo is licensed to produce eyewear for some of the world’s leading labels, including: Alexander McQueen, Banana Republic, Bottega Veneta, Bobbi Brown (starting from 2014), BOSS, BOSS Orange, Céline, Dior, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Tommy Hilfiger and Saint Laurent.
The production chain
The Group directly oversees the entire production and distribution chain, from research and development to distribution and logistics, ensuring product quality and flexible and efficient production and distribution.
The manufacturing platform is divided into six Safilo Group plants, three in Italy, one in Slovenia, one in the United States and one in China. Production has been selectively outsourced to third-party manufacturers in Asia, Italy, and the U.S. in order to optimise the production capacity of its own facilities, contain costs, and meet the specific needs of Asian consumers (Asian fitting). For both internal and outsourced production, the critical area of quality control is managed directly by the Group.
The distribution platform is organised around four primary hubs - located in Padua, Parsippany (New Jersey, U.S.A.), Denver (Colorado, U.S.A.) and Hong Kong - and other minor distribution centres, which ensure excellent service and widespread territorial presence. Safilo sells its products in approximately 130 countries, through 30 sales branches and over 170 independent distributors. Each sales branch coordinates a consolidated network of local sales representatives, who primarily operate under exclusive contracts, reaching a customer base of over 80,000 points-of-purchase, including opticians, optometrists, ophthalmologists, distribution chains, department stores, and other specialised dealers.
The Group's development strategy for the coming years is aimed at strengthening its current position in the global eyewear market, and continuing to increase its profit margins. The Group intends to achieve these goals by optimising the management of its brand portfolio, improving management efficiency, strengthening its distribution network, expanding into new markets, consolidating the excellence of its design, and by investing in technological innovation and R&D carried out in a special research laboratory.