The new HUGO optical frame collection reflects the brand’s modern and avant-garde design, which is embedded in its DNA. The new eyewear models feature unconventional aesthetic elements highlighted by the use of high-tech materials: a combination of post-modern and truly innovative style.

The new eyewear collection focuses on next generation materials such as titanium, which is hypoallergenic, ultra-lightweight, and precious.

Innovative technical solutions emphasize the new metal optical frames’ design; the new “double meniscus” hinge and the collection’s distinctive motif, enhance these models’ linear design. The new hinge conceals the temple closing-mechanism, providing utmost flexibility without affecting the purity of the lines.

The men’s acetate optical frames feature strong proportions and a perfect combination of materials: their square lines are embellished with a titanium insert, which is an ultra-lightweight, innovative material (mod. HUGO 0089 and HUGO 0090).

The color palette encompasses bold combinations such as black/dark ruthenium, matt black/light ruthenium, dark Havana/semi matt light ruthenium, burgundy and dark grey horn/matt black, blue horn/green and matt palladium (mod. HUGO 0089) and black/Havana and dark ruthenium, matt/shiny black, Havana/semi matt ruthenium, green/dark ruthenium, matt blue/matt black (mod. HUGO 0090).

The rectangular, clean and simple silhouettes of the men’s optical frames, featuring an ultra-lightweight titanium front and acetate temples, are a harmonious blend of different materials.

These styles are highlighted by the understated tones of matt palladium/Havana blue, ruthenium/dark Havana, ruthenium/burgundy (mod. HUGO 0091) and petroleum/blue, ruthenium/dark Havana, matt black/black, and ruthenium/burgundy (mod. HUGO 0092).

The titanium models are the utmost expression of a minimal yet sophisticated style: their square (mod. HUGO 0093 and HUGO 0095) or rectangular (mod. HUGO 0094 and HUGO 0096) shapes are revisited with refined manufacturing details such as the thin openwork detail on both sides of the lenses, emphasizing its lightweight feel.
Satin-finish colors – in the hues of ruthenium, blue, black, palladium, gold, brown, green, red – perfectly match the rigorous, clean and simple lines.


The HUGO eyewear collection is produced and distributed by the Safilo Group.


Safilo Group HQ Communication Department
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com