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Safilo in Brief


Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into excellent products created thanks to a superior craftsmanship expertise dating back to 1878.

Safilo has been making eyewear products for 80 years, designing manufacturing and distributing high-quality prescription frames, sunglasses and sports eyewear under licensing agreements for leading luxury and premium brands as well as under its own brands.

Based in Padua, Italy, Safilo is the second-largest manufacturer of eyewear products worldwide in terms of turnover and the world leader in the premium eyewear segment. It is also one of the top three sports eyewear manufacturers and distributors.

Safilo directly controls the entire business cycle and it is strongly oriented towards product development and design. through its team of designers, who ensure the continual stylistic and technical innovation that has always been a distinguishing feature of the Group.

On 19th October 2009 the Board of Directors approved a recapitalization plan for the Company which was executed in connection with an investment agreement underwritten by HAL Holding N.V., Only 3T S.p.A and Safilo. In March 2010, with the positive conclusion of the plan, Multibrands Italy B.V. (a subsidiary of HAL Holding N.V.) became the reference shareholder of Safilo Group.

In April 2012, Multibrands Italy B.V.'s stake in the share capital of the Company increased from 37.2% to 42.2%, following the underwriting of a reserved capital increase, part of the financial support deal following which Multibrands Italy B.V. has provided Safilo with around two thirds of the financial means to fund the acquisition transaction of the Polaroid Eyewear business.

Financial Overview



Brands

The Group manages a unique portfolio of in-house and licensed brands, selected according to their competitive positioning and international prestige, with careful customer segmentation.

Safilo Group's leading house brands are:
Carrera, Oxydo, Polaroid, Safilo, Smith Optics.

Safilo is licensed to produce eyewear for some of the world’s leading fashion brands:
Alexander McQueen, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Bottega Veneta, Céline, Dior, Fendi, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Tommy Hilfiger, Saint Laurent.

Worldwide Presence

Safilo Group is present in about 130 countries and markets its products directly through 30 commercial subsidiaries as well as via a network of local representatives and distributors that reach more than 80,000 points of sale globally, around the world. Over the last 30 years , Safilo has implemented a development policy for its direct distribution network, selectively opening branches in markets showing the greatest potential in terms of quality and quantity, allowing the company to manage product distribution directly in key areas.

Strategy

Safilo aims to further strengthen its competitive position in the global market for high-end eyewear through partnership and licensing agreements with leading luxury and fashion brands while continuing to increase profit margins through greater operating efficiency. For more information see our strategy.

Global eyewear market

The global eyewear market is comprised primarily of sales of prescription frames and sunglasses and can be divided in different segments and average retail prices. For more information see the dedicated section.


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